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PROTEXA Risk & Asset Advisory LLC

IIAG and Trusted Choice logo on black background, wide landscape banner.

Agency Member

We Protect What You've Built - In Business and In Life

Commercial + Personal Risk & Asset Protection, Unified. Insurance Complexity, Navigated and Clarified.

To provide you value through a unified commercial + personal insurance protection experience under one trusted advisory relationship.

Our Mission

To safeguard your legacy and secure your lifestyle through precision, integrity, and a deep understanding of the unique challenges you and your family face in your commercial and personal lives. 

Our Vision

Trust & Integrity

We operate with absolute confidentiality and transparency, ensuring every advisory decision is rooted in your best interests.

Personalized, Consultative Approach

We treat every client as a unique relationship, crafting highly personalized solutions that meet your distinct needs and expectations

Sophisticated Technology & Methodology

Our one-of-a-kind, industry first platform easily captures your commercial and personal property & casualty current state, rapidly diagnoses and assesses risk exposures and fit to existing coverage, delivers detailed analysis and actionable recommendations.

About PROTEXA Risk Advisory

At PROTEXA Risk Advisory, we help growth-oriented, risk conscious business owners, and wealth preservation minded individuals, protect what they’ve built — in business and in life.

We are an independent risk management and asset protection advisory firm serving new, emerging, and established small to mid-market (SMB) business owners, operators, and entrepreneurs. Our approach integrates commercial and personal property & casualty (liability) risk management, asset protection, and strategic risk guidance into one trusted advisory relationship.

Unlike traditional insurance agencies, PROTEXA is advisor-led, not transactional. Our advisors use a unique and proprietary platform coupled with a consultative, collaborative approach to diagnose and assess risk, identify coverage gaps, then deliver personalized analytical insights and coverage placement recommendations.

We help clients navigate property, casualty, and surplus (E&S) insurance complexity through a structured risk management process architected specifically for business owner / operators, their families, and individuals who treat their personal assets like a business.

Our focus includes commercial risk management, personal asset protection, difficult-to-place and specialty risks, and long-term risk architecture strategies that support growth, continuity, and wealth preservation.

Founder Credibility - We Represent You, Not the Insurance Carrier

PROTEXA was founded by an entrepreneur, business owner/operator, and strategic advisor with 30+ years of experience in business strategy, solution consulting, financial planning, risk management, growth management, and operations for startups, midsize, and Fortune 50 businesses.

Our founder is PROTEXA's CEO & Managing Partner, and is a licensed independent insurance broker.

 

Our founder has served in advisory and consulting roles since 2002, participated in five startup exits, has served on boards of directors, and brings a rare combination of entrepreneurial execution, strategic advisory expertise, and insurance leadership.

Our founder holds a Doctorate in Business with concentrations in Strategy and Entrepreneurship, as well as an MBA with concentrations in Finance and Organizational Behavior—bringing institutional-grade strategic thinking to business owner risk management.

PROTEXA exists to be more than an insurance broker — we aim to be a long-term risk architecture partner for business owners and their families, as well as wealth preservation driven individuals.

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